Event marketing retail trade fair – experience it live at EuroShop

Experience spaces instead of sales areas: Store design and shopfitting stimulate your imagination

View of an exhibition stand with a long tube whose walls are illuminated with colorful, curved patterns; Copyright: Messe Düsseldorf / Andreas Wiese

This dimension is the top location for live communication in retail – the perfect stage for your business and your target audience.

Whether it's event marketing in retail, sustainable event marketing, or innovative brand experiences: here you will find the right solution, the right technology, and creative ideas for every event.

Experience it firsthand: Expo & Event Marketing that inspires in retail.

This dimension embodies live communication – intense, unique, authentic. Whether it's a one-off campaign or a holistic brand experience, here you'll find everything a merchant needs—from modern trade fair construction to innovative event technology. With forward-looking strategies, we take your retail event marketing to the next level – successful, digitally connected, and emotionally staged.

Stage your brand experience across multiple media and in a sustainable manner.

Whether live communication, trade, or sustainable event marketing—here, adventures are created that will keep your customers loyal in the long term. With state-of-the-art communication design and powerful ideas, your business will become a highlight—at the world's largest industry festival of its kind.

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The dimension of expo & event marketing at a glance

Which exhibitors will be there?

What can you expect?

Product categories of the dimension

Impressions & insights

FAQ – You have questions, we have answers

More experience dimensions of EuroShop

Exhibitors

A view from above into a EuroShop exhibition hall with numerous stands and visitors; copyright: Messe Düsseldorf/A. Wiese

Discover our exhibitors and their innovative solutions at EuroShop.

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Program

A woman gives a presentation to an audience on a green stage at the EuroShop trade fair; copyright: Messe Düsseldorf/A. Wiese

Stages, special areas, awards, and many other event highlights await you.

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Hall plan

Find whatever you are looking for with our interactive hall plan.

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EuroShop.mag

Close-up of a smartphone being used by a person to film a very colorful exhibit; copyright: Messe Düsseldorf/A. Wiese

Industry news, trends, use cases? Stay up to date with our online magazine.

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These exhibitors take part among others:

Memo Steel - Gesellschaft für Tragwerkkonstruktionen mbH

These exhibitors take part among others:

Slide 2

These exhibitors take part among others:

These exhibitors take part among others:

Link zu Detailseite

Link zu Detailseite

HAGOLA Gastronomie-Technik GmbH & Co. KG

These exhibitors take part among others:

Nurdil Cooling Industry and Supermarket Equipment Inc.

These exhibitors take part among others:

These exhibitors take part among others:

THE DIMENSION AROUND COMMUNICATION DESIGN AND EVENT EQUIPMENT

Do you want to create an unforgettable brand presence while maximizing your reach?
Then our Dimension Expo & Event Marketing division is the right place for you. Whether you need help with planning, implementation, or selecting the perfect booth, our experts will provide you with comprehensive advice.

With practical tips on event technology, expo marketing, and the targeted use of third-party providers, we show you how your brand communication affects participating guests. This allows you to create a relevant brand encounter that will remain in their memories for a long time to come!

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A three-dimensional cube with digital side panels on which various patterns are superimposed; copyright: Messe Düsseldorf/A. Wiese

Colorful wall with artistic nature patterns and dinosaurs; copyright: Messe Düsseldorf/A. Wiese

Modern passageway with colorfully illuminated walls and decorative light installations on the ceiling; copyright: Messe Düsseldorf/A. Wiese

In the foreground a blurred head of a man, behind it illuminated LED walls; copyright: Messe Düsseldorf/A. Wiese

An LED wall on which a giant stylized bird of paradise flower can be seen; copyright: Messe Düsseldorf/A. Wiese

Innovative exhibition stand with a futuristic, tunnel-like passageway in which abstract light projections can be seen; copyright: Messe Düsseldorf/A. Wiese

Forward-looking concepts for trade fair construction and live communication

Innovative trade fair construction and modern event technology create unique brand experiences in commerce. Creative stands and multisensory formats engage the target group emotionally and increase reach and sales in the long term.

Digital and interactive elements such as VR, touchscreens, or hybrid showrooms extend the happening, promote customer loyalty, and make events relevant for online attendees as well.

Sustainable event marketing with resource-saving materials and modular concepts strengthens brand image and demonstrates responsibility—a decisive factor for modern merchants.

EXPO & EVENT MARKETING AT EUROSHOP: IMPRESSIONS AND INSIGHTS

Experiences stay in the memory and multisensory perceptions generate attention. Dimension Expo & Event Marketing has a lot to offer that can excite people and turn them into fans of brands and businesses. We've captured some highlights and insights in our video coverage that help design trade show displays and events with long-lasting impact.

To the reporting

Interactive, exciting, captivating – trade show design & event marketing.

The metaverse with AR and VR or pop-up stores, events and trade show booths offer many ways to engage consumers. We took a look at some of the possibilities and spoke with some industry insiders.

Bringing experiences to life

As the events industry returns to normal after the pandemic, real experiences are becoming increasingly important to consumers. We spoke with two experts who know how to turn events into experiences for all the senses.

Experiential marketing and young leaders of tomorrow

Kay Madan from XS worldwide and Martin from Inside talk about attracting young talents to the event industry. To stand out from the competition, one keyword is important: human attention span.

Are you curious about even more expert input from the retail universe? Then we recommend the presentations on the EuroShop 2023 stages. You can watch the talks on the Connected Retail Stage, Retail Technology Stage, Store Design Stage and Expo + Event Stage online in our on-demand offer.

To the on-demand offer

WHICH PRODUCTS AND SOLUTIONS CAN BE FOUND IN THE DIMENSION EXPO & EVENT MARKETING?

Trade fair and event planning starts with the right business set-up, but visual, stage, lighting and sound technology also play a crucial role. Not to forget: The be-all and end-all remains the interaction with your potential customers and clients. At EuroShop 2026, together with experts from marketing and promotion event agencies, we will show you what is important in the conception around your brand communication. We will bring you together exclusively with the first-class trade show construction and assembly companies and show you what digital solutions are available for physical, virtual and hybrid events!

THE PRODUCT CATEGORIES OF THE DIMENSION EXPO & EVENT MARKETING

The Expo- & Eventmarketing Dimension at EuroShop contains the following product categories:

Exhibition stand construction/event construction

3-D CAD systems
Display manufacturers
Trade fair contractors
Installation companies
System manufacturers
Suppliers for exhibition stand construction
Decoration construction/stage construction
Marquees

Communication design

Planning and design
Brand communication
Theme displays
Virtual design

Brand communication and live communication

Communications agencies
Marketing event agencies
Promotion/sales agencies
Digital solutions
Hybrid events
Virtual events
Digital conferences
Content programing

Software solutions

Hosting services
Hardware and infrastructure solutions
Digital signages

Event engineering

Imaging
Stage engineering
Lighting engineering
Media and AV engineering
Projection engineering
Special effects
Sound engineering
Production companies

Furnishing

Flowers and decoration
Flooring/cavity floors
Decoration construction
Double-storey systems
Graphics, signage, banners
Rented furniture/furnishings
Staircase systems
Fabrics, films, sails
Wall systems, ceiling systems

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Trends and innovations in expo and event marketing

Holistic event and trade show concepts combine trade show construction, live communication, and brand experience to connect merchants and customers across all channels.

Sustainability and durability are becoming increasingly important: modular systems, resource-saving and reusable materials characterize modern event marketing.

Interactive elements and smart technologies such as touchscreens, VR, or digital showrooms increase attention, extend customer loyalty, and make presentations more relevant for visitors.

NUMBERS YOU CAN COUNT ON: EUROSHOP 2023

FAQ - Frequently asked questions about the Dimension Expo & Event Marketing

1. What is meant by expo and event marketing in retail?

Expo & Event Marketing encompasses trade fair appearances, events, and live communication in retail to raise brand awareness and directly reach target groups.

2. What advantages does professional trade fair construction offer the retailers?

Professional trade show construction creates eye-catching booths, sets you apart from your competitors, and increases your reach and customer loyalty.

3. How can merchants strengthen their brand with live communication?

Through direct interaction with the target group, the brand becomes tangible, authentically staged, and permanently anchored in the minds of visitors.