Reasons for your visit to EuroShop

Discover the full diversity of the international retail world at EuroShop 2026: leading companies present their latest solutions and use cases. The exhibitors at EuroShop are not only industry leaders – they are also driving forces for the economy in times of digitalization and globalization.

Particularly exciting: numerous start-ups are represented with their retail technology innovations and show how they are revolutionizing the global retail sector with fresh ideas and digital tools.

Your visit to the trade fair offers a unique opportunity to experience the latest developments at first hand, test products and exchange ideas directly with suppliers from all over the world. You will make valuable contacts and gain insights that go far beyond traditional trade shows.

The EuroShop exhibition sets standards with its unique range of topics: from innovative shopfitting, store design and visual merchandising to state-of-the-art lighting concepts and creative solutions for retail marketing. There will also be forward-looking retail technologies in the areas of energy management, building and environmental technology, refrigeration technology and food service equipment. Discover everything you need to take your retail business to the next level in the diverse product categories – smart solutions that will sustainably strengthen your future viability and competitiveness:

EuroShop is the trend radar for the global retail industry – this is where the innovations, impulses and visions that will shape the retailing of the future come together. Whether smart stores, AI-supported analytics, seamless omnichannel commerce or resource-saving shopfitting: EuroShop picks up on key megatrends such as digitalization, artificial intelligence, sustainability, individualization and experience design and brings them to life through live presentations, special themed areas and guided tours.

Trade visitors benefit from a unique mix of new products, pioneering technologies and bundled expert knowledge. Whether in the Start-up Hub of the EuroCIS – Retail Technology dimension with fresh impulses from young companies, on the Red Stage showing best practices for digital transformation or on the Blue Stage featuring the latest technology trends – the innovative power of EuroShop is evident at first hand everywhere. They take away concrete solutions for their day-to-day business and gain strategic orientation for their long-term business planning. EuroShop sets the pace for the retail sector of tomorrow.

EuroShop is not just a trade fair – it is THE event for everyone who loves and lives retail. This is where concentrated industry power meets a real festival feeling.

Instead of dry lectures, the supporting program and the conference agenda features inspiring keynotes on the trends of tomorrow, clever solutions and real “hands-on” success stories from the retail sector. In the special areas at EuroShop, creative staging meets forward-looking ideas that invite visitors to join in the discussions and help shape the future.

Retail is better together

It's not just a place for networking – it's a place where real connections are made: whether in relaxed conversations, at legendary stand and after-work parties, at the mobile bars or on the store tours. The community – from experienced retail professionals to disruptive founders – develop visions together and celebrate their successes. EuroShop brings together a lively community that has an impact far beyond the exhibition grounds.