WORLDS'S NO. 1 RETAIL TRADE FAIR

18 - 22 FEB, DÜSSELDORF GERMANY

Reasons for your visit to EuroShop

The Global Retail Festival: Discover. Experience. Network.

Are you looking for new impulses, trends and solutions for your retail business? Then EuroShop is the perfect event for you! You will experience the World's No. 1 Retail Trade Fair in Düsseldorf – with over 1,800 exhibitors from more than 50 countries presenting innovations and pioneering developments.

18.-22.02.2026: Five days of encounters, business, enthusiasm.

EuroShop brings together the entire industry – retailers, innovators, decision-makers, first movers. As the premier retail trade fair, EuroShop offers a place where new ideas, partnerships and investments are generated. Experience the unique, inspiring spirit in the exhibition halls, which enables all participants to look to the future with fresh perspectives and master the challenges of tomorrow.

In addition to pure business, EuroShop offers a meeting place for the retail community: inspiring events, networking areas, innovation tours and unforgettable evenings in the retail metropolis of Düsseldorf – all this makes a visit to the leading trade fair a holistic experience.

Look forward to the Global Retail Festival. We look forward to seeing you!

Your benefits at a glance

7 dimensions of experience

Exclusive supporting program

Networking & services

Access to the global market

Platform for your success

Retail trend radar

7 dimensions for all areas of retail

LIGHTING

Discover the complete range of modern illumination and shop lighting: from the entrance area to product presentation to the checkout area.

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SHOP FITTING & STORE DESIGN

Discover creative highlights for retail shopfitting and original design approaches, and experience the impact that the targeted placement of materials, shapes and colours can have.

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EXPO & EVENT MARKETING

This dimension is the top location for live communication – intense, unique, authentic. Whether you are looking for one-off live communication or a holistically designed brand experience, you will find everything you need here, from state-of-the-art exhibition stand construction to revolutionary event technology.

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EuroCIS

Whether you are looking for technologies for your store, checkout areas, warehouse or supply chains, you will find all the products, solutions and technical innovations you need in the Retail Technology Dimension.

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FOOD SERVICE EQUIPMENT

Welcome to the culinary side of EuroShop. Experience all the trends and innovations in cooking and baking, convenience systems, food technology and to-go solutions.

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RETAIL MARKETING

Here you will find everything related to interacting with customers at the point of sale: digital marketing, signage, displays, decoration, outdoor advertising and much more.

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REFRIGERATION & ENERGY MANAGEMENT

In this section, you will find high-performance refrigeration units and cooling systems, as well as everything related to energy and sustainability.

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At EuroShop ...

The specials at EuroShop

EuroShop is not just a trade fair – it is THE event for everyone who loves and lives retail. This is where concentrated industry power meets a real festival feeling.

Instead of dry lectures, the supporting program and the conference agenda features inspiring keynotes on the trends of tomorrow, clever solutions and real “hands-on” success stories from the retail sector. In the special areas at EuroShop, creative staging meets forward-looking ideas that invite visitors to join in the discussions and help shape the future.

Retail is better together

It's not just a place for networking – it's a place where real connections are made: whether in relaxed conversations, at legendary stand and after-work parties, at the mobile bars or on the store tours. The community – from experienced retail professionals to disruptive founders – develop visions together and celebrate their successes. EuroShop brings together a lively community that has an impact far beyond the exhibition ground

Exhibitors and retail companies will present their latest solutions and use cases on the stages. Top-class speakers will share exclusive insider insights and offer valuable learnings based on practical examples from the retail industry.

Stages

The various special areas – from store design to cybersecurity and food services to the start-up hub – are dedicated to forward-looking topics in the retail sector. Exhibitors, associations and experts offer a central point of contact for finding out about solutions and learning about use cases.

Special areas

Düsseldorf is not only the venue for the EuroShop trade fair – the city is also home to numerous large retail companies that test new concepts and present innovative solutions in their stores in the city center. Our store tours take you directly into the real world of the retail industry and offer you even more insights and inspiration for your business.

Store tour

The Start-up hub provides an exciting glimpse into the future. This is where young, innovative and disruptive companies present their pioneering retail tech solutions, opening up completely new perspectives even for established players.

Start-up hub

For those who want to discover the highlights of individual retail areas in a compact and targeted way, we recommend the guided tours. First-class experts from the retail sector will guide you to the latest innovations in the exhibition halls and provide valuable insights into current developments.

Guided tours

Various awards are presented at EuroShop for revolutionary ideas, pioneering research findings, innovative technologies and outstanding use cases. Here you can experience the retail industry of tomorrow.

Awards

For maximum ROI: the EuroShop services

Make valuable business contacts with our networking offers and exchange ideas with industry professionals. Use tools such as the EuroShop app, the MyOrganizer or the interactive hall plan to plan your visit to the trade fair efficiently and individually. Thanks to the excellent connections, your arrival will be a relaxed start to your trade fair experience.