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Special areas for start-ups and young innovators at EuroShop 2026

27.10.2025

Among all the exhibitors at EuroShop, I am particularly excited about those who are helping to shape the retail landscape of tomorrow with their courage, creativity, and innovative approaches. The two special areas at EuroShop 2026 offer the perfect setting for this.

Start-up Hub

Lively trade fair scene at the EuroShop Start-up Hub, with young companies, visitors in conversation, and trade fair stands, with the Start-up Hub logo above; copyright: Messe Düsseldorf/A. Wiese

© Messe Düsseldorf/A. Wiese

Here you will meet international decision-makers, investors, and partners who are looking for new technology solutions for retail. This special area is perfect for showcasing your idea – compact, affordable, and right in the middle of the action. Want to do more than just show yourself off? Actively share your vision! Then use your slot on the Black Stage to make an impression on the EuroShop trade audience.

All information about the conditions of the Start-up Hub and the advantages of participating in the trade fair can be found here:
Claim your stage!

Young Innovators by BMWK

Mockup of the exhibition stand for the “Young Innovators by BMWK” funding program at EuroShop in an empty exhibition hall

© Messe Düsseldorf

Sponsored by the German Federal Ministry for Economic Affairs and Climate Protection: a stage especially for young, creative minds. Show what your company can do – and benefit from extra attention and a strong network.

  • Showcase your innovation to an international audience of experts.
  • Make valuable contacts that will advance your business.
  • Become part of the world's largest retail community.

I would be happy to accompany you on your journey to your trade fair presence at EuroShop from February 22-26, 2026. We look forward to your ideas for the retail industry.

This news is presented by

Portrait of Jacky Paeßens, Project Manager at EuroShop, against a red background with vertical lettering “EUROSHOP”; copyright graphic: beta-web GmbH

Why you should not miss this unique event:

Two women stand together at a EuroShop stand and look at fabric samples while exchanging pleasantries; copyright: Messe Düsseldorf/A. Wiese

Experience the Dimensions of EuroShop

The slogan “Seven dimensions of total performance” stands against a red background next to the EuroShop star made of small colored bubbles; copyright: ergo

The exclusive supporting program at EuroShop

Visitors follow a presentation on the “red stage” at EuroShop; copyright: Messe Düsseldorf/A. Wiese

Our exhibitors, their products: your solutions

A spacious exhibition stand at EuroShop showcases a wide range of retail solutions with seating areas, presentation tables, and many visitors; copyright: Messe Düsseldorf/A. Wiese
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