Retail in Vienna – between history and the future

I'm sure many of you have a similar image of Vienna in mind: magnificent historic buildings, elegant coffee houses, and traditional cultural sites. This includes the beautiful, historic Hotel The Leo Grand, where we were able to hold our press conference on our EuroShop World Tour.

But there is also another side to Vienna: innovative retail concepts, ultra-modern architecture, and stores equipped with high-tech features. It was precisely this mix that made our stop here in early October so special.

In our presentation, we were able to provide insights into what EuroShop 2026 has in store, what visitors to the Global Retail Festival can look forward to, and which trends are currently shaping the retail sector.

Afterwards, we went on a fast-paced store tour across Vienna – a fantastic highlight! Architect and store designer Heidemarie Kriz showed us impressive, forward-looking store concepts that once again prove how creative the retail sector is here.

We are taking this energy back with us to Düsseldorf: EuroShop 2026, from February 22 to 26, will once again be the place where retail professionals from all over the world meet to experience pure innovation, inspiration, and networking. If you want to be there, make a note of the date – and register directly in the ticket shop. Ticket sales start on November 11, 2025.