Kick-off for 2026: World Cup in Mexico, EuroShop in Düsseldorf – be there!

2026 will be a year full of highlights – and not just for soccer fans! While we are currently experiencing the excitement of the Women's European Championship, two other major events are already on the horizon next year: the 2026 FIFA World Cup – and, of course, EuroShop 2026 in Düsseldorf.

Last month, I was in Mexico, the host country of the 2026 World Cup, visiting the International Federation of Exhibition and Trade Fairs (IFES). For me, the location combines the themes of sport and trade fairs – because just like major international tournaments, world-leading trade fairs such as EuroShop are all about team spirit, enthusiasm and global networking.

I cordially invite you to become part of our EuroShop team! If you are an exhibitor at EuroShop 2026, you will secure a place on the most important stage in the retail world. And like world championships, this opportunity only comes around every few years.

EuroShop brings together decision-makers and innovators from all areas of retail – this is where you can showcase your product range, generate valuable leads and position yourself globally in the retail market. Whether it's shopfitting, retail technology, retail marketing or other practical solutions: EuroShop is the hotspot for trends, exchange and the future of the retail sector.

There are only a few places left, so register now and join us in Düsseldorf in 2026. Let's kick it off!