2026 will be a year full of highlights – and not just for soccer fans! While we are currently experiencing the excitement of the Women's European Championship, two other major events are already on the horizon next year: the 2026 FIFA World Cup – and, of course, EuroShop 2026 in Düsseldorf.
Last month, I was in Mexico, the host country of the 2026 World Cup, visiting the International Federation of Exhibition and Trade Fairs (IFES). For me, the location combines the themes of sport and trade fairs – because just like major international tournaments, world-leading trade fairs such as EuroShop are all about team spirit, enthusiasm and global networking.