Expo & Event Marketing: an inspiring community

I have just returned from the IFES World Summit 2025, which took place from June 17 to 20. I am absolutely thrilled with my stay in Guadalajara, Mexico, where I immediately felt welcome – the Mexican warmth, the talent for improvisation, the fantastic art and the wonderful Mexican cuisine all helped.

The International Federation of Exhibition and Event Services (IFES) brings together service providers from the exhibition and event sector worldwide and is therefore an important player in the trade fair industry for us as Messe Düsseldorf. The annual World Summit is the industry's central networking and inspiration event – with workshops, panels and personal exchanges on current challenges and international cooperation.

I was particularly impressed by the solidarity within the IFES community. Although we are talking about players who are partly in competition with each other, there was an incredible dynamism and cohesion in the IFES community. I felt that I was in very good hands – and was delighted to discover that EuroShop also has many fans at IFES.

IFES will once again be represented at EuroShop 2026, from February 22 to 26 in Düsseldorf, with the popular IFES Global Village – the heart of Dimension Expo & Event Marketing. This is where the international industry meets: visitors can expect creative ideas, strong partners and valuable encounters. The IFES Global Village is not just an inspiring joint stand – it is a place for innovation and global exchange in the field of exhibition stand construction and event marketing.

Further information on the IFES Global Village will follow on the EuroShop website, on our social media channels and in the EuroShop newsletter.

See you at EuroShop 2026!