EuroShop visits the world

The dialog with representatives of the retail industry worldwide is invaluable – and makes EuroShop what it is: the world's leading retail trade fair with a genuine community spirit.

This community and interest in the topics covered by EuroShop is reflected in the international visitor structure of EuroShop. And I feel it when I travel around the globe. Like right now. Why? Because EuroShop 2026 is just around the corner – from February 22 to 26, 2026, in Düsseldorf – and we want to talk to retail professionals from all over the world.

I have already experienced these personal encounters and inspiring visits to modern retail concepts during my first two stops in Mexico and Brazil.

In a historic hacienda in the middle of the metropolis, we talked to Mexican retailers about trends and EuroShop 2026. ¡Gracias, México! for the warm hospitality.

We celebrated a slam dunk at an NBA flagship store in São Paulo: a great event with lively exchanges and a basketball course.

Speaking of worthwhile visits: I hope to see you all in Düsseldorf from February 22 to 26, 2026, at EuroShop – The World’s No. 1 Retail Trade Fair. There you will experience new solutions for the retail sector from exhibitors from all over the world, an incredible variety of topics, and innovative technologies. EuroShop's comprehensive supporting program, featuring stages, special areas, guided tours, and awards, combines practical application examples with the latest industry trends. I recommend signing up for the EuroShop newsletter and registering in the ticket shop so you don't miss a thing.