30/03/2026

Sustainability is no longer just a trend – it has become a necessity, including in POP marketing. The question is how effective sales promotion can be implemented in ways that both protect the environment and reinforce a brand’s message.

05/05/2025

Disposable displays remain a standard feature in large parts of the retail industry. But the environmental cost is significant: each year, around 1 million tons of waste are generated globally due to the use of single-use displays.