A close-up of an illuminated mixing console with controls and sliders; copyright: Unsplash / Panagiotis Falcos

Background music in retail and its effect on employees

16.04.2025

Music is played in many retail outlets. This is intended to have a positive effect on customers' mood, length of stay and willingness to buy. But what effect does this have on employees?

Two smartphones show a shopping app with a 3D sneaker and a virtual shopping cart; copyright: Freepik

Fashion apps on the rise: mobile strategies in fashion retail

10.04.2025

The digital transformation has a firm grip on the fashion retail sector – and fashion apps have become an essential tool for the majority of German consumers.

A person with a suitcase films themselves with a smartphone for a video; copyright: Adobe Express

Influencer marketing and AI

04.04.2025

The combination of influencer marketing and artificial intelligence opens up brand new opportunities to inspire creative content marketing ideas. The combination of technology and brand names can take the reach of campaigns to a new level.

Rethinking digital customer loyalty

02.04.2025

If you want to win and keep customers today, you need more than just good products. Relevance at the right moment – that is the new key to loyalty. Artificial intelligence and digital loyalty systems offer retailers new ways to achieve just that.

Man holding a basket of groceries while a woman looks at her smartphone in the background; copyright: Freepik

Omnichannel food retail goes mainstream

01.04.2025

The boundaries between digital and in-store shopping continue to blur – even in the grocery retail sector. According to a recent study by FMI and NielsenIQ, over 90% of consumers now combine online and in-store shopping when purchasing groceries.

Pop-up store in an original L'Occitane au Brésil cable car gondola; copyright: L'Occitane

5 high-impact retail marketing campaigns

25.03.2025

A nap at the train station, lemons on the catwalk or a pop-up store at a dizzying height – when retailers and brand manufacturers take a creative approach, marketing becomes a real spectacle.

Woman in the supermarket scans the label of a ketchup bottle with her smartphone; copyright: Adobe Express

Grocery retailer apps: popularity on the rise

20.03.2025

Whether it's the search for the cheapest muesli, the receipt from the last purchase or a practical coupon: grocery retailer apps have a lot to offer – and are therefore very popular with consumers.

A metal needle hits the centre of a red and white target surrounded by other blurred needles; copyright: Adobe Express, AI generated

How personalized advertising influences consumer behavior

19.03.2025

Personalised advertising, which is optimally displayed with the help of AI, has a demonstrable influence on purchasing behaviour and customer engagement - and is therefore a valuable tool for retail companies.

A small, white robot with glowing heart eyes in front of a blurred, colourful background; copyright: Adobe Express

Empathic AI as a driver of innovation in retail

06.03.2025

A new study shows: When AI has an empathic effect and “thinks along” with the emotional level of work, it inspires and encourages employees. How could this affect the retail sector?

Blurred photo of a busy shopping street with pedestrians; copyright: Adobe Express

The vibrant city center of the future needs more than just retail

06.03.2025

A new study shows: After the pandemic, people are returning to city centers – but vacancies and a lack of leisure activities are preventing citys from appearing attractive. How can city centers be rethought and revitalized?