Digital Interaction, Displays & Signage, Customer Centricity, Date-driven Marketing and more...
Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage - in the Retail Marketing Dimension at EuroShop 2023, you can expect the entire spectrum of increasingly digital, increasingly intensive interaction with the customer.
POI - point of interest – is what navigation systems call an important point on the map. That's why it’s the right term for EuroShop: an important point in retail. Thanks to digitalization and e-business, POI is increasingly replacing POS and POP in customer perception. It is no longer a question of the retailer’s view of the space where sales take place. It’s about people, about their view of the places or channels where they act as customers.
The main thing is that retailers need to succeed in winning the customer’s attention. At EuroShop, the Retail Marketing Dimension shows the most attractive and fascinating installations for the point of purchase. This is precisely where the customer decides which product to buy.
The Retail Marketing Dimension at EuroShop 2023 is the place for you to break new ground in your interaction with your customers.
You want to reach your customers everywhere and at the right time? At the POS, digitally, mobile and personalized? The exhibitors at EuroCIS offer you the right instruments to do so: modern advertising media, attractive displays and screens, interactive tools for the store, the street or the Internet. These brands will be there:
M & T Reklam
You want to be present on one of the stages, showcase one of your innovative solutions and discuss with other industry insiders on one stage?