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Store-Konzept im Stile eines Wochenmarktes, viel Gemüse, Oberflächen hauptschlich aus Holz. Des weiteren viele Hängelampen; Copyright: Messe Düsseldorf

VITAL CITY CENTERS

Hot Topic of EuroShop 2023

The World´s No. 1 Retail Trade Fair: This is where the retail world comes together.

  • Find new contacts!
  • Experience communication and partnership!
  • Become part of the highly professional and international EuroShop community
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A success factor for the future of the city center? Brick-and-mortar retail!

The attractiveness of our retail locations is increasingly declining. The challenges lie in the growing vacancy rate, the lack of visitor frequency and the declining identification of citizens with their city. In times of accelerating digitalization, making city centers attractive and lively is one of the most important tasks for urban planners, brandeteers, and also for the high street retail sector. Physical and sustainable experiences offer an opportunity to inspire people and attract them back to the city centers.

What means do you use to attract visitors back into the cities?

Stand at a fair with many visitors. On the left side many plants and on the right side shelves ; copyright: Messe Düsseldorf
For retailers, EuroShop offers all the tools they need to continue shaping a brick-and-mortar store in the interests of a vital city center.

Many experience dimensions of EuroShop, such as Retail Marketing, Retail Technology, Shopfitting, Store Design & Visual Merchandising, but also Food Service Equipment for retail gastronomy, represent offers that turn stores or shopping centers into attractive meeting places.

Within the Future Urban Lab, visitors will also have the opportunity to realize their own vision of a city of the future.

Such visions may include, for example, the following ideas:
  • Offer gastronomic options.
  • Use state-of-the-art technologies and digital services that make shopping an experience worth telling.
  • Design your retail store in a way that makes consumers want to come back.
  • Set up your premises in such a way that your customers can linger.
  • Inspire your customers with events and special experiences.

The store as an attractive place to stay

At EuroShop 2023, the design of vital city centers and attractive brick-and-mortar retail was a very present topic. In videos and highlight tours, exhibitors gave tips on how to attract customers with design and services.

The presentations on the stages of EuroShop 2023 are also worth watching. In our on-demand offer you can watch the talks of the Store Design Stage, the Connected Retail Stage, the Retail Technology Stage and the Expo + Event Stage online.
Stages @ EuroShop 2023

Creating shopping experiences that make a visit worthwhile

How do you design stores in such a way that consumers are encouraged to make the trip into the city center? Kateryna Oguriaieva from Silpo presented at the Store Design Stage how each store of the Ukrainian supermarket chain is designed according to an individual concept.

How brands brought people back to stores after COVID

Whether in retail, hospitality or banking, photographer Richard Cadan showed various examples at the Store Design Stage of how brands have managed to create unique brick-and-mortar customer experiences and attract people to cities despite the pandemic and e-commerce boom.

How do you create Third Places in stores and malls?

How can retailers and shopping mall operators create places where consumers like to dwell and come back to? This includes many facets such as store design, gastronomic offerings and entertainment options.

Gastronomic offers for a longer dwell time

Customers who linger in your store or shopping center tend to consume and buy more, but also come back more often. So it can be worthwhile to expand your gastronomic offer with food service solutions.

How to invite people to linger ...

Glass showcase with food; copyright: Messe Düsseldorf
A food counter and next to it a chicken grill station on a trade fair stand; copyright: Messe Düsseldorf.
A glass counter with various sandwiches; copyright: Messe Düsseldorf
An oven with breads inside and a glass pane; copyright: Messe Düsseldorf
Glass showcases with food at a trade fair stand; copyright: Messe Düsseldorf
... shows the FOOD SERVICE EQUIPMENT Dimension. Because gastronomic offerings are one way of motivating customers not only to come to the city centers and town centers, but also to stay there longer. You will find ideas for this in Hall 14.
Dive in!

Current Insights

Get all the red-hot trends, insights, and latest news about city centers, vacancy management, and revitalizing retail locations in EuroShop.mag!
Flower beds and plants among old flat industrial buildings; Copyright: Messe Düsseldorf/Moebius

Retail Marketing

Victoria Yards in Johannesburg: working, selling and learning together

The Future-Urban-Lab booth at EuroShop; Copyright: Andreas Wiese/Messe Düsseldorf

Expo & Event Marketing

What are the building blocks for the city center of tomorrow?
An open vegetable and fruit department with merchandise tables in the louis delhaize OPEN MARKET

Food Service Equipment

New grocery shopping concept at louis delhaize

We offer a stage for modern urban concepts!

Future Urban Lab

A rendering of the special area Future Urban Lab at EuroShop 2023; copyright: Future Urban Lab


The Future Urban Lab shows and develops together with the fair visitors new attractiveness factors and visit occasions for the cities of tomorrow. An interactive format with a high experience factor sets impulses and inspirations for the entire industry.

Learn more

Hot Topic Third Places

On the left in the foreground rainbow colors, behind it a booth with a table in the shape of glasses and fair visitors; copyright: Messe Düsseldorf/Wiese

A livable city center that attracts visitors includes not only gastronomic offerings, cultural highlights and events, but also stores that invite visitors to linger. Retailers who offer more than just a range of products and design their stores as attractive places to spend time are able to retain their customers in the long term.

Learn more

EuroShop RetailDesign Award

Three trophies of the Retail Design Award; copyright: Messe Düsseldorf

Modern store concepts attract customers to the city and invite them to linger. Since 2008, the best store concepts worldwide have been honored with the EuroShop RetailDesign Award. The focus is on architecture, colors, materials, lighting and visual merchandising. Let yourself be inspired!

Learn more

Hot Topics

Store concept in the style of a weekly market, lots of vegetables, surfaces mainly made of wood. Furthermore, many hanging lamps; Copyright: Messe Düsseldorf

Vital City Centers

Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Sustainability
Two women standing at the fair, one woman holding a smartphone in one hand and a package in the other ; copyright: Messe Düsseldorf

Customer Centricity
A woman is talking to a man in the background a cash register and baked goods can be seen ; copyright: Messe Düsseldorf

Smart Store
Woman in front of AR-Mirror; copyright: Messe Düsseldorf/Andreas Wiese

Connected Retail
A glass surface with writing ; copyright: Messe Düsseldorf

Energy Management
Rainbow wall on the right and on the left 3 visitors of the fair; copyright: Messe Düsseldorf/Andreas Wiese

Third Places
Woman taking a selfie in front of a beautifully designed screen ; copyright: Messe Düsseldorf

Experience

Solutions that revitalize city centers

... you will find in our product categories:
A counter with various cakes, in the background a group of people ; copyright: Messe Düsseldorf

  • Food Service Equipment
  • Store Design
  • Shop Fitting
  • Surface materials
  • Wall coverings
A colorful sneaker projected onto a glass panel: Düsseldorf Trade Fair

  • Event engineering
  • Mobile points of sale
  • Lighting concepts
  • Outdoor advertising
  • POS marketing

At EuroShop ...

you will find innovations and get the latest insights.

you maintain contacts and find new suppliers or business partners.

you prepare purchase decisions.

WHAT DOES THE EUROSHOP TRADE FAIR IN DÜSSELDORF COVER?

At EuroShop, the world's leading retail trade show, exhibitors offer their products and solutions for the retail industry. With its product categories, the trade fair covers the latest trends in retail.


In addition to store fittings, technological solutions for stationary trade, but also online trade (e-commerce) play an important role. In addition, there are sales promotion and advertising materials, products for the food trade and retail gastronomy. Energy management, event marketing and trade show booth design are also central themes at EuroShop.

The range of products and services for the retail sector is supplemented by events such as presentations and awards ceremonies, as well as special areas, for example for start-ups.

The 'Who is Who' of retail

Visitors to a trade fair stand together in the aisles; copyright: Messe Düsseldorf
You're interested exhibitors and their products?
Click here for the exhibitor database!