Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock. On certain dates, customers will be able to browse Walmart products inspired by those the crew members and guests use – from table settings to cookware in the galley, and yacht-life looks.
The shoppable episodes will air on Peacock Nov. 7, Dec. 5 and Dec. 12. When customers find something they love during an ad break, they can simply press arrows on the remote to browse the interactive onscreen product carousel and scan a QR code to easily checkout on Walmart.com.
"Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase," said William White, chief marketing officer, Walmart U.S. "We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we're pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast members while they're watching."
The shoppable episodes are enabled by NBCUniversal's Must ShopTV Ad Innovation and Walmart's seamless web checkout. Powered by KERV Interactive, Must ShopTV uses AI technology to identify objects within the scene of a show, enabling viewers to shop products featured in or inspired by the content they’re watching. So, after the chief stew serves the sit-down dinner using dishware, viewers will be served a shoppable ad unit where they can shop similar dishware on Walmart’s site, at the affordable price point viewers love Walmart for. Plus, items are paired with Walmart’s inventory, so viewers will only see options that are readily available to purchase.
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The Must ShopTV experience also leverages NBCUniversal’s commerce innovations, including interactive shoppable Engagement Ads powered by Brightline, shoppable Pause Ads and on platform experiences to steer fans on how to get the luxury yacht lifestyle they crave at affordable prices.
"For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show," said Josh Feldman, global chief marketing officer, Advertising & Partnerships, NBCUniversal. "Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story."
NBCUniversal and Walmart are committed to bringing content and commerce closer together, marrying the world of entertainment with the ease of social shopping. The partnership announced today is a demonstration of that commitment.