At EuroShop 2023, visitors will find a special area dedicated to more sustainable events. Under the title "THINK SUSTAINABLY - ACT RESPONSIBLY. How to create a sustainable future in LiveCom", interested parties can find out how they can achieve the next level of sustainability in their own presentations and appearances in the future, using examples of best practice and in individual discussions.
How can event presentations be made more sustainable?
The three cooperation partners Messe Düsseldorf, IFES and fwd: are devoting a special area to this question at Euroshop 2023.
The special area is divided into three core zones in which the topic of sustainability is presented in a differentiated manner. This division into the different areas of "Planning / Consulting / Conception", "Logistics" and "Implementation" is based on the basic assumption that sustainability must be considered from the very beginning in the planning process of events and trade fair appearances.
Of course, the implementation of the special area itself also meets the criteria for the most sustainable trade fair appearances possible and thus impressively demonstrates that a sustainable presentation by no means has to be characterized by renunciation, but can still be a real eye-catcher.