From 1966 to 2026, retail has changed beyond recognition. On the 60th anniversary of EuroShop, we ask: What will retail look like in 2086? Which technologies will shape the shopping experience?
Modern seasonal window displays rely on modular elements, for example, to increase sustainability. We have summarized more trends that are important for this and future Christmas shopping seasons.
Robots can scan the store 24/7 for gaps on shelves or missing price tags. In this way, they help to automate inventory management in the store, speed up stocktaking, and reduce the workload for staff.
For 60 years, mannequins have not only been silent fashion ambassadors, but also mirrors of trends and social change. We provide an overview of six decades of aesthetics at EuroShop.
Sensor-based store concepts provide real-time data for hyper-personalized customer journeys – for example, individual discount offers sent directly to smartphones at the shelf. This is how offline and digital shopping merge.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
Next Events: Go Global
The EuroShop trade show family: Successful trade shows around the globe
