AI takes personalized advertising to a new level: it predicts where and when which ad will perform well. And it helps to optimize advertising campaigns accordingly. Hyper-personalized ads are thus ushering in a new era in digital marketing.
A new study shows that AI in retail not only optimizes processes, but also promotes creativity and innovation among employees – especially when it acts empathetically.
A recent study shows that people want more leisure activities in city centers. What else is needed to make cities attractive for all generations in the future? And what role will the retail sector play?
The digital euro will revolutionize payment if the ECB has its way. Its popularity is increasing, but acceptance depends on its user-friendliness. What does a digital currency mean for retailers and their customers?
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