Welcome to the Media & News section of EuroShop

In our press section you will find everything journalists need for reporting on EuroShop.

Read about the latest trends in the retail industry in our news section. News from the exhibiting companies and specialised articles from the EuroShop editorial team will keep you up to date.

Browse through our online magazine, EuroShop.mag. Here you will find exciting news, articles and interviews on the whole range of topics that are important for retailers: from store design, lighting and retail marketing to retail technology, refrigeration and food services to event marketing.

We report on the trade fairs in video reports, tours and interviews. Take a look back at the highlights of EuroShop 2023 to find out what you can expect when you visit the trade fair.

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Press

Press materials and services

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News

Updates from the exhibitors at EuroShop

To the exhibitor news

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Review

Highlights from the reporting on the last trade fair

To the review of EuroShop 2023

EuroShop newsticker – Updates on EuroShop 2026

Cheering winners of the EXHIBITOR Mag EuroShop Award 2026 on the Yellow Stage

EXHIBITOR Mag EuroShop Award 2026: stand designs setting new benchmarks

Stand design with impact: The EXHIBITOR Mag EuroShop Award 2026 honored booths that bring brands to life – across five size categories and the People’s Choice.

Winners of the Science Award 2026 at the award ceremony during EuroShop in Düsseldorf

Science Award 2026: Research driving retail forward

The 2026 Science Award at EuroShop honored research and start-ups that are developing new solutions for the retail and consumer goods industry.

EuroShop RetailDesign Awards 2026 ceremony on the Amber Stage in Düsseldorf

EuroShop RetailDesign Award 2026: Store concepts with impact

The winners of the EuroShop RetailDesign Award 2026 show how innovative store concepts combine design, technology, materials and sustainability in modern retail.

The editorial team conducts a video interview at EuroShop 2026 as a camera records the conversation.

Live from the halls: Innovation and energy at EuroShop 2026

Experience EuroShop 2026 live: Discover global retail trends, expert insights and innovations shaping the industry. Stay ahead and explore the highlights now!

Exhibitors and visitors at the Young Innovators joint stand at EuroShop 2026

Future lab retail: Young Innovators at EuroShop 2026

Meet the Young Innovators at EuroShop 2026 in Hall 7.0: Discover AI-driven retail tech, video analytics, compliance and loyalty solutions for modern commerce.

Several people in a shop during the store tour through Düsseldorf during EuroShop 2026

Store tour for EuroShop 2026: Retail inspiration straight from the city

Store Tour Düsseldorf at EuroShop 2026: Five curated locations showcase how design, community and digital concepts are redefining retail.

Person wearing a chef's hat at a food service equipment stand at EuroShop, surrounded by visitors

Foodservice Equipment Guided Tour @ EuroShop 2026

Secure your spot on the Foodservice Equipment Guided Tour at EuroShop 2026. Free of charge, exclusively for retailers & restaurateurs – register now!

People in front of a Gucci store window on Düsseldorf's Kö

Düsseldorf store tour: experience retail design live

Only a few spots left! Discover 5 curated stores with a local guide. 3 hours, €200. Starts at the exhibition grounds.

Exhibitors and visitors in the Start-up Hub at EuroShop

Start-up Hub @ EuroShop 2026: exploring what’s next in retail

The Start-up Hub at EuroShop 2026 showcases what’s next in retail: AI, checkout innovation, in-store media & bold new ideas – live in Hall 7.

Cooling solutions from the Refrigeration & Energy Management dimension at EuroShop

Energy Management & Optimization Guided Tour @ EuroShop 2026

Only a few places left! Save energy, reduce costs, make retail future-proof. 2–2.5 hours (English), €100. Secure your place on the tour now in the ticket shop!

Disco ball surrounded by vibrant colors. Text: EuroShop 2026 Festival Night, Invitation

EuroShop 2026 Festival Night for exhibitors

EuroShop 2026 Festival Night at CCD South: exclusive exhibitor event with beats, food & high-level networking. Secure your ticket now!

The Food Service Innovation Hub at EuroShop, surrounded by numerous visitors

Food Service Innovation Hub @ EuroShop 2026 serving retail’s appetite for food services

The Food Service Innovation Hub at EuroShop 2026 showcases technologies for modern food service: digital ordering, AI, vending, payment solutions and kitchen management systems.

Neon yellow wall in exhibition hall with colorful stickers and the inscription: Feel good design

Designers’ Village @ EuroShop 2026: where store design comes to life

The Designers’ Village at EuroShop 2026 showcases store design from layout to lighting design. Inspiration for retail, architecture and visual merchandising.

Trade visitors attending a presentation on the Amber Stage at EuroShop

Amber Stage @ EuroShop 2026: Rethinking store design

Innovative store design concepts, lighting as a storytelling tool and international retail ideas for the point of sale: Discover the Amber Stage live at EuroShop from 22–26 February 2026.

Trade visitor examines sustainable materials for store design at a trade fair booth

Innovation Tour Sustainable Materials & Store Designs @ EuroShop 2026

The Innovation Tour on sustainable materials and store designs showcases selected solutions in shopfitting and visual merchandising – concise and hands-on for retail professionals.

Audience in front of and next to the Yellow Stage at EuroShop

Yellow Stage @ EuroShop 2026: What makes brand experiences unforgettable

Live communication, brand experiences, and best practices: The Yellow Stage explores key trends and strategies in modern event marketing.

Kathrin Brüggemeier and Elke Moebius at In-Store Asia 2025

INDIA Special @ EuroShop 2026: A closer look at India’s retail momentum

Scale, speed, experience: India’s retail market fascinates audiences worldwide. The INDIA Special at EuroShop 2026 shows what this dynamic means for retail.

Rendering of the RETAIL(UN)COVERED stage: Person on stage in front of a large-scale projection of a desert landscape with giraffes, several spectators on seating blocks in a darkened room

When the stage is reimagined: RETAIL(UN)COVERED at EuroShop 2026

A live experiment instead of a traditional trade fair stage: RETAIL(UN)COVERED creates a space of possibilities for AI, design and the future of retail.

Interactive retail tech application at an exhibition stand

Innovation Tour RetailTech @ EuroShop 2026

The RetailTech Innovation Tour offers a compact overview of AI, automation and smart store solutions. Dates and highlights at a glance.

People in the audience in front of the Blue Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese

Blue Stage: a compass for navigating retail’s IT jungle

Find your way through the IT jungle in retail – with use cases covering cloud tools, mobile solutions, self-checkout and more.

Three people are talking at EuroShop. In the background, a sign with the words Fair Match can be seen.

Good connections aren’t a matter of chance – networking with Fair Match at EuroShop 2026

Connect with purpose instead of by chance: Fair Match makes networking at EuroShop 2026 structured, personal and efficient.

Audience in front and next to the Red Stage at EuroShop; Copyright: © Messe Düsseldorf/A. Wiese

Red Stage @ EuroShop 2026: what digital transformation really means in-store

Smart carts, GenAI and 24/7 stores: EDEKA, Douglas, OTTO and others show how digital transformation works in everyday retail operations.

Large ÜÇGE exhibition stand with modern architecture, seating area, and the visible motto “Minimum Area, Maximum Efficiency” in an exhibition hall; Copyright: ÜÇGE Group

Two anniversaries, one vision: ÜÇGE celebrates 50 years at EuroShop 2026

50 years of ÜÇGE meet 60 years of EuroShop: why long-term visions shape retail – and what ÜÇGE is planning for EuroShop 2026 in Düsseldorf.

A man with short hair wears a dark blue jacket and a light blue shirt in front of a turquoise background and stands with his arms crossed; Copyright: EHI

Shared history, new beginning – passing the baton at EHI

EuroShop and EHI are connected by a 60-year partnership. With the change in EHI’s management from Michael Gerling to Ulrich Spaan, a new chapter is beginning.

A woman in a suit operates a cash register at a booth at EuroShop 1968, while a man next to her shows a brochure; copyright: Messe Düsseldorf

EuroShop 1968 – a rare glimpse into the history of retail

This archive film shows impressions of EuroShop 1968 and offers a unique glimpse into the beginnings of modern retail.

EuroShop.mag

EuroShop.mag is the online magazine of EuroShop and EuroCIS. Here you can discover the latest articles from the world of retail and the EuroShop trade fair family. News, interviews and articles illustrate new trends and solutions from all dimensions of EuroShop.

Clothing store with a central, staircase-like display of shoes and clothing, above which are decorative hanging lamps and daylight skylights.

Lighting

AI-powered lighting control in retail – when lighting learns and anticipates

Several types of vegetables wrapped in transparent film, such as a halved pumpkin, cucumber, baby corn, cherry tomatoes, parsley, and leaf lettuce, lie on a green background.

Food Service Equipment

Edible packaging for food retail and food service

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Retail Marketing

Influencer marketing in retail: goals, campaign types, and measurement

Close-up of several LED lights against a dark background

Lighting

LED drivers as the foundation of modern shop lighting

Join us: EuroShop@Social Media

With our social media channels, you will never miss any news again. Whether updates on EuroShop, news from the retail sector or other important information: always up-to-date and first-hand. We look forward to your posts, comments and messages.