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EuroShop 2020: Profile data

Breathtaking. Visionary. EuroShop 2020.

EuroShop made trade fair history again in 2020. Through future-oriented themes. Through innovative, contemporary quality. 8 fascinating retail dimensions for successful business. Addressing all the trends and issues that shape retail today and will continue to do so tomorrow.
Impressions from EuroShop 2017 - Visual Merchandising

Visitors

from 142 countries

Exhibitors

from 56 countries

Journalists

from 39 countries

The exhibitors -
A top-class, internationally connected community

2,292 exhibitors from 56 countries

2,292 exhibitors from 56 countries

Net area overall

Net area Germany

Net area other countries

The visitors -
Professionals and specialists from around the world

94,339 visitors from 142 countries

Visitors' economic sectors and areas of responsi­bility

Impressions from EuroShop 2017 - Visual Merchandising

Visitors from the following economic sectors:

(Difference to 100: pupils, students, visitors not in employment.)

Visitors' economic sectors in detail

  • Food retail 11 %
  • Fashion trade 7 %
  • Wholesale 8 %
  • Non-food retail 12 %
  • Other retail/other trade 11 %
  • Stand construction/event agencies 6 %
  • Architecture, design agencies,
    engineer’s office 4 %
  • Advertising agency/graphic design 2 %
  • IT and technical security systems 2 %
  • Consulting, agency 2 %
  • Other services 11 %
  • Shop-building industry 5 %
  • IT industry, technical security systems 3 %
  • Consumer goods industry 3 %
  • Other industry 10 %

Discretionary competence and specialist expertise

The majority of visitors are directly involved in investment decisions.

Occupational position

Values in %.
EuroShop 2017 - The visitors


Visitors' areas of responsibility

  • General management 21 %
  • Sales, distribution 11 %
  • Marketing, advertising, PR 9 %
  • Shop construction, shop fitting, shop design 9 %
  • Research and development, design 8 %
  • Purchasing, procurement 6 %
  • Manufacturing, production, quality control 4 %
  • Visual merchandising 6 %
  • Business development 4 %
  • Information and communication technology 5 %
  • Servicing/maintenance 2 %
  • Other 7 %

Reasons for visiting

New developments/trends

Contact to existing suppliers/­business partners

Identifying new suppliers/­business partners

Initiating purchase decisions

(Several answers possible)

Interest in product ranges

  • Shop Fitting & Store Design 44 %
  • Retail Technology/​EuroCIS 36 %
  • Lighting 26 %
  • POP Marketing 36 %
  • Expo & Event Marketing 27 %
  • Visual Merchandising 27 %
  • Food Service Equipment 12%
  • Refrigeration & Energy Management 16 %

(Several answers possible)

Satisfaction among visitors and exhibitors

of all visitors found new suppliers.
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Profile data 2020 as PDF

EuroShop 2020 Profile data at a glance in PDF format.