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2023 a Wow event, 2026 a festival.

Your audience at the Global Retail Festival

Over 81,000 people from all five continents came to EuroShop 2023. Not only did they enjoy the typical EuroShop communitycation. Above all, they were impressed by the exhibitors' offerings. And these in turn were impressed by the professionalism, curiosity and decision-making expertise of this high-calibre trade audience.

So, you can look forward to EuroShop 2026 when this unique fan community comes together again. And to you.

Become an exhibitor!
Impressions from EuroShop 2017 - Visual Merchandising

Visitors

from 140 countries

Exhibitors

from 54 countries

Journalists

from 35 countries

The exhibitors -
A top-class, internationally connected community

1,824 exhibitors from 54 countries

2,292 exhibitors from 56 countries

Net area overall

Net area Germany

Net area other countries

The visitors -
Professionals and specialists from around the world

81,484 visitors from 140 countries

Visitors' economic sectors and areas of responsi­bility

Impressions from EuroShop 2017 - Visual Merchandising

Visitors from the following economic sectors:

(Difference to 100: pupils, students, visitors not in employment.)

Visitors' economic sectors in detail

  • Food retail 18 %
  • Wholesale 7 %
  • Fashion/apparel/footwear 8 %
  • Furniture and furnishings 5 %
  • other retail 11 %
  • Architecture, design and engineering 3 %
  • Stand construction 2 %
  • Advertising agency, graphic design 2 %
  • IT and security industry 2 %
  • other services  5 %
  • Shop fitting industry 4 %
  • Consumer goods industry 2 %
  • Capital goods industry 1 %
  • other industry 7 %

Discretionary competence and specialist expertise

The majority of visitors are directly involved in investment decisions.

Occupational position

Values in %.
EuroShop 2017 - The visitors


Visitors' areas of responsibility

  • Business/company/plant management 22 %
  • Sales, distribution 12 %
  • Marketing, advertising, PR 9 %
  • Shop building, fitting, design 7 %
  • Research and development 7 %
  • Buying, procurement 7 %
  • IT (information, communication technology) 7 %
  • Manufacture, production, quality control 4 %
  • Visual Merchandising 4 %
  • Business Development 3 %
  • E-Commerce 3 %
  • Other 10 %

Reasons for visiting

New developments/trends

Contact to existing suppliers/­business partners

Identifying new suppliers/­business partners

Initiating purchase decisions

(Several answers possible)

Interest in product ranges

  • Shop Fitting, Store Design & Visual Merchandising 46%
  • Retail Technology 45%
  • Retail Marketing 33%
  • Materials & Surfaces 24%
  • Expo & Event Marketing 24%
  • Lighting 23%
  • Refrigeration & Energy Management 22%
  • Food Service Equipment 13%

(Several answers possible)

Satisfaction among visitors and exhibitors

of all visitors found new suppliers.
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Profile data 2023 as PDF

EuroShop 2023 Profile data at a glance in PDF format.